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February 24, 2009

Microsoft U-turn over redundancy pay gaffe

Software titan reverses position after overpaying some staff during recent layoffs

Technology giant Microsoft has been forced to make an embarrassing climb-down after it asked some former employees to return part of their redundancy payments.

In what the company has described as an "administrative error", a handful of workers were given around $5,000 (£3,450) more than the severance pay they were entitled to after being made redundant last month.

Despite the fact that the company initially requested that they return the extra cash, however, it has now said they can keep the money after a storm of protest online.

In a statement, Microsoft said that it had mishandled the affair and would no longer be chasing repayment.

"Last week, 25 former Microsoft employees were informed that they were overpaid as a part of their severance payments from the company," it said.

"This was a mistake on our part. We should have handled this situation in a more thoughtful manner. We are reaching out to those impacted to relay that we will not seek any payment from those individuals."

The gaffe came after 1,400 workers were given their marching orders in January – the first major job cuts in Microsoft's long history, and part of the software titan's plan to reduce its staffing levels by 5,000 posts next year. Most employees affected were given a 12-week severance package as part of the deal.

However, news that the company was asking for the excess cash to be returned spread across the internet last weekend, after one letter demanding repayment was published online.

According to those documents, the letters claimed that an "inadvertent administrative error occurred that resulted in an overpayment," and asked for repayment to be made within 14 days.

Response to the news was varied, but some criticised Microsoft for being hard-hearted during a time of financial hardship for those affected.

"Are you kidding me?" wrote one commenter on the blog Techcrunch, where the news first erupted. "Screw you… what goes around comes around."

One Seattle employment lawyer even suggested that Microsoft might not have been legally able to demand the money back if the error was not immediately obvious to laid-off workers.

"It may depend on whether or not it was obvious that there was an error," Jill Pugh told ComputerWorld. "A lot of the people laid off were salaried employees, who often don't know exactly what they make in a week minus taxes."

In the end, though, Microsoft executives decided that swallowing the $125,000 slip-up would be easier than suffering from bad public relations.

"I don't think it's worthy of us asking them to make that payment back to us," Microsoft senior vice president Lisa Brummell told the Seattle Post-Intelligencer.

February 23, 2009

How to Use StumbleUpon: A Step by Step Guide


Today I begin a series of articles that will teach you how to use StumbleUpon efficiently to maximize traffic to your site, and to all the sites you discover. I assume some of our readers are already StumbleUpon members, and for those who are not SU already has a page that helps as well - getting started.

The topic of today’s article is: Things that Kill SU Traffic

Stumbleupon LogoStumbleUpon is a browser based social media community. I use “browser-based” in the absence of a better term. Although SU has a site where interaction between members is possible, the StumbleUpon Toolbar is the lifeblood of the network – it helps you browse the SU bookmarks, search, send messages to your SU friends, vote for web pages and much more. The toolbar is available for IE, Flock and Firefox – other browsers are not currently available.

The most important thing you need to learn in order “not” to “kill” potential SU traffic is how to use the toolbar correctly.

Stumbleupon Toolbar

To better understand the terms below, here is a small glossary:

  • To vote/stumble: to click on the “thumbs up” or “thumbs down” buttons to vote for a story; to click on the “stumble” button to browse the StumbleUpon database
  • To discover: when you click “thumbs up” (and a page does not exist in the SU database) a pop-up appears telling you that you’ve discovered a new page. A discovery is not complete without a review, proper categorizing and tagging.
  • To review: to write your personal comments about the page you vote for, or against; or to copy/paste a fragment of the content of the page
  • To send to: to share a webpage with your friends, via SU toolbar or email

Sounds easy? Well, things get tricky if you don’t know the following rules:

First Discover, Then Review and Then Submit

For maximum traffic potential a page needs to be “discovered” from the browser toolbar and reviewed. To “discover” a page you click on the “thumbs up” icon. A pop-up will then appear asking you to review your discovery, to select the appropriate category for it, to tag it, to specify whether it contains adult content and only then to submit it.

StumbleUpon Discovery

This is the first review, and it is critical for the traffic volume a page might get. The new discovery will only enter the StumbleUpon queue of pages shown to the SU community if it has a review. Not reviewing condemns the page you discover to a slow death, especially if no other stumblers after you bother to write a review. Chances are , if you don’t write a review, no other stumbler will ever see that page.

A Dead Page at StumbleUpon

Having these “dead” discoveries is also bad for your “Stumble karma.” The main interest of SU is to have active members. Simply clicking “thumbs up” and “thumbs down” does not make you an active member. The most popular stumblers have an impressive number of stumbles (votes), an impressive number of reviews, and also many subscribers (how to get subscribers in a future article). While it is not crucial to write a review each time you “stumble”, it is very important to write one when you “discover” a page obviously.

Pages that eventually receive reviews are “rescued”, but their chances of getting good traffic remain very low.

Don’t “Send to” New Pages without Discovering Them First

The easiest way to “kill” traffic chances for a page is to use the “send to” button in the StumbleUpon toolbar before discovering a page, and even before thumbing it up. SU allows its users to share (“send to”) pages regardless of their votes for the page. Sharing is a great thing, but not when you do it to the detriment of the page you want to share.

The page you “sent to” without reviewing enters the StumbleUpon database, but not the queue that will ensure that other SU users will see it.

The negative effects of "send to"

Don’t Add StumbleUpon Buttons to Your Site

Don't add SU buttons to your site.Social sharing buttons and widgets are great: they help your visitors to submit your stories fast to the social and bookmarking sites of their choice. But did you know that onsite SU buttons could be detrimental? They are detrimental for the site they are published on, and they are also detrimental for the unsuspecting SU users who click on them. Why You ask?

Because StumbleUpon wants you to use the toolbar. Sure, they have some buttons that you could add to your site, but it is better to link these directly to your SU profile, rather than using special widgets that “stumble” automatically.

The main advice SU gives to those who want to become “top stumblers” is:

To become a Top Stumbler, simply use the toolbar on a regular basis, clicking I-like-it at any page other members would like to stumble upon.

I would add: use the toolbar correctly if you want to enjoy a full SU experience with all its benefits. Traffic is directly proportionate to the proper methodology and practice of the experienced user in most cases. There are any number of other “techniques” to improve traffic we will discuss later, but for a start, at least avoid the mistakes described above.

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5 Signs of Facebook Fatigue


Facebook fatigueLove it or loathe it, everybody who’s anybody is on Facebook. What started as a meeting place for students and graduates has evolved into the most popular social networking site on the internet.

According to Facebook’s own statistics, it has more than 175 million users spending 3 billion minutes on the site every day (that’s in total rather than every individual user - although I know some people who must get close.) In addition, 52,000 applications have been created for the Facebook platform with 140 new ones appearing every day.

Facebook has experienced phenomenal growth, but there are signs that membership has plateaued and the glory days are over. Is Facebook a fad? Does it have a long-term future? Here are five symptoms that show you could be suffering from Facebook fatigue…

1. You’re not responding to every poke and invitation
Facebook fatigue starts subtly. Was there a time when you responded to everything, no matter what it was or who it was from? Did you play every mind-numbing game, give silly picture gifts, and pass on video links to all your friends? Are you still doing it?

2. There are no withdrawal symptoms
Have you accessed Facebook recently? Can you survive for several days without a Facebook fix? Can you take a vacation without popping into a cyber cafe or paying exorbitant mobile internet fees every 10 minutes?

3. Have you culled your Facebook friends?
The average Facebook user has 120 “friends”. The vast majority are people they have never met, spoken to, or socialised with. Lots of friends may be a badge of distinction for a while, but has it led to information overload and invite irritation.

4. Are your parents and grandparents on Facebook?
You’re using the same system as them? How uncool is that! Perhaps you should move on to LinkedIn?

5. Have you rediscovered the internet?
Have you started using ‘real’ email again? Have you noticed that the web contains other sites? It may be too late for you.

The warnings are clear; Facebook fatigue is real. Are you a sufferer? Perhaps you should ask for help at Twitter.com!

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